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The Ideological Customer

In: Consumer Behavior in Practice

Author

Listed:
  • Eugene Y. Chan

    (Toronto Metropolitan University)

Abstract

Politicspolitics and consumer behaviorconsumer behavior are now inextricably linked in today's dynamic and interconnected world. People no longer just buy things based on their personal preferences; their decisions are frequently influenced by their political ideologiesideologies, affiliations, and beliefsbeliefs. This chapter explores the intriguing relationship between political ideology and consumer behavior, illuminating the ways in which people's political beliefsbeliefs affect their consumption habits, brand preferences, and engagement with marketing tactics.

Suggested Citation

  • Eugene Y. Chan, 2024. "The Ideological Customer," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 145-165, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-50947-6_8
    DOI: 10.1007/978-3-031-50947-6_8
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