IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-03617-1_8.html
   My bibliography  Save this book chapter

Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram

In: Social Commerce

Author

Listed:
  • Claudia E. Henninger

    (University of Manchester)

  • Xiaoli Zhao
  • Aurelie Normand

    (University of Manchester)

Abstract

This chapter provides an insight into social commerce by investigating New Hair Design, a young and dynamic business operating in the hair extension market and selling products globally. This chapter hones in on the mystery of Instagram, its drawbacks, and opportunities from an entrepreneurial perspective, thereby highlighting key implications and learning points for other new business entrepreneurs. The chapter is unique in that it provides a novel insight into the first-hand experiences of an entrepreneur and highlights how theory and praxis may not always align perfectly.

Suggested Citation

  • Claudia E. Henninger & Xiaoli Zhao & Aurelie Normand, 2019. "Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 8, pages 135-152, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-03617-1_8
    DOI: 10.1007/978-3-030-03617-1_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-03617-1_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.