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The Challenges and Future Opportunities of Social Commerce

In: Social Commerce

Author

Listed:
  • Courtney Chrimes

    (University of Manchester)

  • Rosy Boardman

    (University of Manchester)

  • Claudia E. Henninger

    (University of Manchester)

Abstract

This chapter discusses how social commerce is currently being used in industry and its future potential, bringing together the key themes of this book. The challenges of social commerce for brands will be considered as well as the opportunities that the technology holds for the future. This chapter will conclude with a discussion of the directions for future research in social commerce.

Suggested Citation

  • Courtney Chrimes & Rosy Boardman & Claudia E. Henninger, 2019. "The Challenges and Future Opportunities of Social Commerce," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 14, pages 255-272, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-03617-1_14
    DOI: 10.1007/978-3-030-03617-1_14
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