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Franchisees as Consumers

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  • Jenny Buchan

    (Australian School of Business)

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Suggested Citation

  • Jenny Buchan, 2013. "Franchisees as Consumers," Springer Books, Springer, edition 127, number 978-1-4614-5614-8, June.
    • Handle: RePEc:spr:sprbok:978-1-4614-5614-8
    DOI: 10.1007/978-1-4614-5614-8
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    Cited by:

    1. Shaikh, Ateeque, 2016. "Conceptualizing fairness in franchisor–franchisee relationship: Dimensions, definitions and preliminary construction of scale," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 28-35.
    2. Courtenay Atwell, 2015. "The Franchisee as a Consumer: Determining the Optimal Duration of Pre-Contractual Disclosure," Journal of Consumer Policy, Springer, vol. 38(4), pages 457-489, December.
    3. Peter Balsarini & Claire Lambert & Maria M. Ryan & Martin MacCarthy, 2021. "Subjective Knowledge, Perceived Risk, and Information Search when Purchasing a Franchise: A Comparative Exploration from Australia," JRFM, MDPI, vol. 14(8), pages 1-17, July.

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