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The Franchisee

In: Franchisees as Consumers

Author

Listed:
  • Jenny Buchan

    (University of New South Wales)

Abstract

Franchisees outnumber franchisors many times. They perform distinct roles within the franchise network and have many responsibilities and few rights. In this chapter, franchisees are explored as parties to a contract and as consumers in a competitive market. In addition to being a source of funding to the franchisor’s brand, they are an alternative workforce to employees and independent contractors. Thus, they are compared to these workers by reference to the ‘Eleven Factors’ test in the United States and tests applied in Australian law to determine a worker’s status. The relevance of the categorisations in the contexts of consumer protection, goodwill, occupational health and safety and insolvency is introduced.

Suggested Citation

  • Jenny Buchan, 2013. "The Franchisee," Springer Books, in: Franchisees as Consumers, edition 127, chapter 0, pages 41-68, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-5614-8_4
    DOI: 10.1007/978-1-4614-5614-8_4
    as

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