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Asymmetry in the Franchisor/Franchisee Relationship

In: Franchisees as Consumers

Author

Listed:
  • Jenny Buchan

    (University of New South Wales)

Abstract

The seemingly intractable problem of asymmetry bedevils relationships where one party holds far more of almost everything than the other. This chapter explores the many faces of asymmetry within franchise relationships: information, adviser, education and regulator, risk and reward, resource, contract and regulatory asymmetry. It identifies how they conspire to perpetuate the imbalances between franchisors and franchisees. Within the context of asymmetry, impediments to franchisees’ ability to conduct due diligence are discussed.

Suggested Citation

  • Jenny Buchan, 2013. "Asymmetry in the Franchisor/Franchisee Relationship," Springer Books, in: Franchisees as Consumers, edition 127, chapter 0, pages 85-100, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-5614-8_6
    DOI: 10.1007/978-1-4614-5614-8_6
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