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Concluding Remarks

In: Franchisees as Consumers

Author

Listed:
  • Jenny Buchan

    (University of New South Wales)

Abstract

The fundamentals of franchising have changed dramatically in the 21st century. The complex new franchising world includes hitherto unknown stakeholders; venture capitalists, listed companies and liquidators. It positions franchisees as consumers to a greater extent than ever before, well removed from their franchisor and its corporate governance obligations. The low hanging legal fruit has been picked in franchising. This chapter is a call to re-examine assumptions and respond to the new franchising.

Suggested Citation

  • Jenny Buchan, 2013. "Concluding Remarks," Springer Books, in: Franchisees as Consumers, edition 127, chapter 0, pages 183-187, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-5614-8_10
    DOI: 10.1007/978-1-4614-5614-8_10
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