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Success in the Bottom of the Pyramid Market in Africa

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  • Philipp von Carlowitz

    (Reutlingen University)

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Suggested Citation

  • Philipp von Carlowitz, 2020. "Success in the Bottom of the Pyramid Market in Africa," SpringerBriefs in Business, Springer, number 978-3-030-59068-0, January.
    • Handle: RePEc:spr:spbrbu:978-3-030-59068-0
    DOI: 10.1007/978-3-030-59068-0
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    Cited by:

    1. Dirk Dohse & Sophia Fehrenbacher & Philipp von Carlowitz, 2022. "Potenziale entwickeln und Wissen teilen: deutsche Unternehmen in Afrika [Developing Potential and Sharing Knowledge: How German Companies Can Gain a Foothold in Africa]," Wirtschaftsdienst, Springer;ZBW - Leibniz Information Centre for Economics, vol. 102(7), pages 563-567, July.

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