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Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis

In: Success in the Bottom of the Pyramid Market in Africa

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  • Philipp von Carlowitz

    (Reutlingen University)

Abstract

This chapter consolidates all insights from the previous chapters and moves the investigation to the empirical level. Based on expert interviews of managers from multinational pharmaceutical companies the business model approach to the BoP segment taken is analyzed and compared to the theoretical findings in literature.

Suggested Citation

  • Philipp von Carlowitz, 2020. "Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis," SpringerBriefs in Business, in: Success in the Bottom of the Pyramid Market in Africa, chapter 0, pages 95-111, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-030-59068-0_6
    DOI: 10.1007/978-3-030-59068-0_6
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