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Conclusion, Conceptual Framework, and Future Research

In: Success in the Bottom of the Pyramid Market in Africa

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  • Philipp von Carlowitz

    (Reutlingen University)

Abstract

In the previous chapters, the insights of the literature on business models for the BoP markets and the results of the empirical analysis on multinational pharmaceutical companies in SSA were presented. The results of the literature and empirical analysis are contrasted and scrutinized with regard to the research question. A conceptual recommendation for a business model approach to the BoP in SSA for multinational pharmaceutical comapnies will be provided.

Suggested Citation

  • Philipp von Carlowitz, 2020. "Conclusion, Conceptual Framework, and Future Research," SpringerBriefs in Business, in: Success in the Bottom of the Pyramid Market in Africa, chapter 0, pages 113-120, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-030-59068-0_7
    DOI: 10.1007/978-3-030-59068-0_7
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