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Business Models in the Bottom of the Pyramid Context

In: Success in the Bottom of the Pyramid Market in Africa

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  • Philipp von Carlowitz

    (Reutlingen University)

Abstract

How can one generate profit while improving the situation of the BoP population? This question and the various economic opportunities at the BoP have pointed researchers and practitioners toward a systematic investigation of business models in the context of the BoP. As BoP markets exhibit divergent income structures and distribution systems compared to high-income and developed markets they require new business approaches (Dodgson et al. 2014; Ricart et al. 2004). Articles on the subject (Bocken et al. 2014; Boons and Lüdeke-Freund 2013) contain several narrative elements but leave unresolved how business model elements are chosen, for what purpose, and what lessons can be learned from these examples. There is still no consensus on how resources at the BoP need to be configured in order to create value since few organizational templates exist (Seelos 2010). This chapter looks at success factors and challenges of business models aiming at the Bottom of the Pyramid.

Suggested Citation

  • Philipp von Carlowitz, 2020. "Business Models in the Bottom of the Pyramid Context," SpringerBriefs in Business, in: Success in the Bottom of the Pyramid Market in Africa, chapter 0, pages 21-47, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-030-59068-0_3
    DOI: 10.1007/978-3-030-59068-0_3
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    Cited by:

    1. Chamindika Weerakoon & Sarath S. Kodithuwakku, 2023. "Configurations of Business Model Innovation: Unpacking the Practice Adopted by Firms in an Emerging Market Context," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 32(1), pages 218-259, March.

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