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Revitalising Town Centre Commerce: An Exploratory Study of Drivers Relating to Resistance

In: Brand, Label, and Product Intelligence

Author

Listed:
  • Aurore Ingarao

    (University of Orléans)

  • Joseph Kaswengi

    (University of Orléans)

Abstract

Several towns around the world are experiencing continuous desertification of their town centres. Even though avenues of resistance to this negative trend have been raised, there are very few empirical studies that call this phenomenon into question. Furthermore, no previous research has examined the intersection of retailer associations’ and customers’ perceptions of town centre commercial decline. The current study identifies and investigates the factors that contribute to resistance to the decline in centre-city patronage. According to the findings, critical drivers include the shop’s certification or labelling, access capabilities (e.g., parking), digital solutions, public governance or authorities’ co-participation. Theoretical and managerial implications are discussed.

Suggested Citation

  • Aurore Ingarao & Joseph Kaswengi, 2022. "Revitalising Town Centre Commerce: An Exploratory Study of Drivers Relating to Resistance," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 51-72, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-95809-1_3
    DOI: 10.1007/978-3-030-95809-1_3
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