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Ethnocentrism Consumer Research: A Bibliometric Analysis Overview Over 1984–2021

In: Brand, Label, and Product Intelligence

Author

Listed:
  • Sara Tahali

    (University of Lorraine)

  • Hélène Yildiz

    (University of Lorraine)

  • Joseph Kaswengi

    (University of Orléans)

Abstract

This paper presents a general overview on ethnocentrism consumer research using bibliometric indicators over the period 1984–2021 from Web of Science Core Collection database. We investigate how the research on this topic is related to international trade, and how the literature has evolved with respect of keywords analysis, co-authorship, Co-citation relative to intuitions, countries and sources titles network. Firstly, our results show that the inflation of World Bank data on international trade since 2006, coincides by simultaneously increasing of the number of publications on ethnocentrism consumer during the same period. This proving that globalization has become a highly predominant phenomenon. Secondly, the keywords analysis over 1984–2021 suggest three cluster namely the process of theoretical foundations of ethnocentrism, operability of the concept of ethnocentrism and intersection between research on the operational aspect of the construct and the conceptual aspect. Finally, this previous clusters has been mutated from one sub-period to another.

Suggested Citation

  • Sara Tahali & Hélène Yildiz & Joseph Kaswengi, 2022. "Ethnocentrism Consumer Research: A Bibliometric Analysis Overview Over 1984–2021," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 91-113, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-95809-1_5
    DOI: 10.1007/978-3-030-95809-1_5
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