CRM Goes Digital
Editor
- Sabine Kirchem(DIGITALL Nature Germany GmbH)Martin StadelmannMario Pufahl(DIGITALL Nature Germany GmbH)David Laux(DIGITALL Nature Switzerland AG)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), 2025. "CRM Goes Digital," Management for Professionals, Springer, number 978-3-658-45798-3, December.
Handle: RePEc:spr:mgmtpr:978-3-658-45798-3
DOI: 10.1007/978-3-658-45798-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Martin Stadelmann, 2025. "The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 3-22, Springer.
- Frank Klinkhammer, 2025. "People and Organization in the CRM Competence Model: New Approaches to Organizational Development on the Way to a Customer-Centric Company," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 23-32, Springer.
- Hans Albrecht Bartels & Jonathan Möller, 2025. "The Exploded View as a Frame of Reference for More Successful CRM," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 33-46, Springer.
- Jürgen Brunner Candrian, 2025. "Performance Management: Leadership in the Digital Transformation," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 47-59, Springer.
- Martin Stadelmann & Patrick Schäfer & Peter Tüscher & Juliane Waack, 2025. "On the Way to Digital CRM (dCRM): The Transformation of Customer Management," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 61-80, Springer.
- Mario Pufahl, 2025. "Sales Performance Management: Excellence in CRM with Digital Control Concepts," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 81-95, Springer.
- Frédéric Demierre, 2025. "Building a Next-Generation Digital Marketing Strategy," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 97-108, Springer.
- Steffen Deufel, 2025. "How to Get a 360° Customer View," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 111-119, Springer.
- Peer Stehling, 2025. "Implementing the Customer Interface of the Future: Requirements for Business and Technical Architecture," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 121-134, Springer.
- Sabine Kirchem & Juliane Waack, 2025. "Explore the Right Personas for Successful Marketing, Sales, and Service," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 135-146, Springer.
- Glenn Oberholzer & Sandro Ruberti, 2025. "Agile Design and Implementation of Digital Offerings: Holistically Realizing Customer Goals, Business Requirements, and Technical Implementation," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 147-155, Springer.
- Jürg Schleier & Jakob Hauser, 2025. "Voice and Speech Recognition for Banks and Insurance Companies," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 157-167, Springer.
- Sabine Kirchem & Juliane Waack, 2025. "Customer Behavior in the New Normal: What Is Temporary and What Will Remain?," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 171-180, Springer.
- Tobias Mäder, 2025. "Swiss Re Corporate Solutions: Transforming a Traditional CRM System into a Customer Engagement Management (CEM) Solution," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 181-195, Springer.
- Marcel Hüttermann & Frank M. Hannich, 2025. "Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 197-207, Springer.
- Jochen Werne, 2025. "Artificial Intelligence Meets Homo Sapiens: Possible Applications and Limits of Artificial Intelligence," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 209-219, Springer.
- Kolja A. Rafferty, 2025. "The Digitalization of Customer Contact in Healthcare," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 221-231, Springer.
- David Laux, 2025. "Digital CRM: From Disruption to Business Model," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 235-247, Springer.
- Laura Braun & Sven Reinecke, 2025. "Using Customer Data and Feedback to Optimize Products and Services," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 249-260, Springer.
- Evangelos Avramakis, 2025. "How “Smart Technologies” Will Change Customer Relationship Management," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 261-279, Springer.
- Frank Müller, 2025. "Customer Experience of Today and Tomorrow," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 281-290, Springer.
- Herbert Bucheli, 2025. "Behavioral Economics and CRM: Improved Prediction of Customer Behavior," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 291-302, Springer.
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