IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-658-45798-3_3.html
   My bibliography  Save this book chapter

The Exploded View as a Frame of Reference for More Successful CRM

In: CRM Goes Digital

Author

Listed:
  • Hans Albrecht Bartels

    (foryouandyourcustomers AG)

  • Jonathan Möller

    (foryouandyourcustomers AG)

Abstract

Companies depend on continuously, and increasingly rapidly, aligning customer-oriented services and related organizational structures, processes, systems, and data with market requirements. Typical challenges in the CRM environment show that selective measures and isolated projects are only somewhat suitable for achieving sustainable improvements. It is essential to build up a common basic understanding of the interrelationships. Only by taking a holistic view and using different perspectives is it possible to localize the relevant fields of action on the company and customer sides. This chapter outlines the path from the company analysis to the final project roadmap. It uses the “Exploded View” model, which was developed by the consulting firm foryouandyourcustomers and has been used successfully in numerous customer projects.

Suggested Citation

  • Hans Albrecht Bartels & Jonathan Möller, 2025. "The Exploded View as a Frame of Reference for More Successful CRM," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 33-46, Springer.
  • Handle: RePEc:spr:mgmchp:978-3-658-45798-3_3
    DOI: 10.1007/978-3-658-45798-3_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-658-45798-3_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.