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Performance Management: Leadership in the Digital Transformation

In: CRM Goes Digital

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  • Jürgen Brunner Candrian

    (UBS Switzerland AG)

Abstract

Companies that can match the increasing pace of innovation and address change with a strong customer-centric strategy can continue to be successful in the future, but only if they successfully implement defined strategies and strategic initiatives. The importance of performance management for successful strategy implementation is not a new insight, but it requires new approaches that enable targeted and modern employee management with an agile management system. If performance management is to retain its important role in successful strategy implementation in the future, currently established management and controlling processes must adapt to become more flexible. Agile leadership systems combined with a continuous leadership process form an important coherence to transformational leadership, which is central to managing digital change.

Suggested Citation

  • Jürgen Brunner Candrian, 2025. "Performance Management: Leadership in the Digital Transformation," Management for Professionals, in: Sabine Kirchem & Martin Stadelmann & Mario Pufahl & David Laux (ed.), CRM Goes Digital, pages 47-59, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-658-45798-3_4
    DOI: 10.1007/978-3-658-45798-3_4
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