IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-030-04843-3_16.html
   My bibliography  Save this book chapter

The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area

In: Case Studies on Social Marketing

Author

Listed:
  • Ani Matei

    (National University of Political Studies and Public Administration)

  • Carmen Săvulescu

    (National University of Political Studies and Public Administration)

Abstract

The chapter presents the social marketing campaign “Ask the fiscal receipt!” as a case study for revealing the relevant contribution of consumers as actors of the fiscal policies. The campaign developed in Romania since 2010 has powerful resonance, being compatible with practices in other European states or countries on other continents, namely, the Tax Lottery, as well as with the regional or continental policies on improving VAT collection, as a source of enhancing development and diminishing fiscal evasion. The case study represents an example of an analysis on indirect social marketing, designed to highlight the necessity to involve the citizen within adjacent processes with impact on the general and individual welfare.

Suggested Citation

  • Ani Matei & Carmen Săvulescu, 2019. "The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area," Management for Professionals, in: M. Mercedes Galan-Ladero & Helena M. Alves (ed.), Case Studies on Social Marketing, pages 183-192, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-04843-3_16
    DOI: 10.1007/978-3-030-04843-3_16
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-030-04843-3_16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.