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Business-Cycle Research in Marketing

In: Handbook of Marketing Decision Models

Author

Listed:
  • Barbara Deleersnyder

    (Tilburg University)

  • Marnik G. Dekimpe

    (Tilburg University
    KU Leuven)

Abstract

The recent Global Financial crisisGlobal financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuationsBusiness-cycle fluctuations , can be among the most influential determinants of a firm’s activities and performance.

Suggested Citation

  • Barbara Deleersnyder & Marnik G. Dekimpe, 2017. "Business-Cycle Research in Marketing," International Series in Operations Research & Management Science, in: Berend Wierenga & Ralf van der Lans (ed.), Handbook of Marketing Decision Models, edition 2, chapter 0, pages 361-384, Springer.
    • Handle: RePEc:spr:isochp:978-3-319-56941-3_12
    DOI: 10.1007/978-3-319-56941-3_12
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    Cited by:

    1. Neeraj Bharadwaj & Dominique M. Hanssens & Ramesh K. S. Rao, 2020. "Corporate brand value and cash holdings," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 408-420, July.
    2. Ofer Mintz & Imran S. Currim & Rohit Deshpandé, 2023. "National customer orientation: an empirical test across 112 countries," Marketing Letters, Springer, vol. 34(2), pages 189-204, June.

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