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Strategic Marketing and Innovation for Indian MSMEs

Author

Listed:
  • R. Srinivasan

    (Indian Institute of Science)

  • C.P. Lohith

    (Siddaganga Institute of Technology)

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Suggested Citation

  • R. Srinivasan & C.P. Lohith, 2017. "Strategic Marketing and Innovation for Indian MSMEs," India Studies in Business and Economics, Springer, number 978-981-10-3590-6, July.
    • Handle: RePEc:spr:isbuec:978-981-10-3590-6
    DOI: 10.1007/978-981-10-3590-6
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    Cited by:

    1. Sumanjeet Singh, 2018. "The State of IP protection, Exploitation and Valuation: Evidence from Select Indian Micro, Small and Medium Enterprises (MSMEs)," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 4(2), pages 159-176, July.
    2. Dhivya Elavarasan & Durai Raj Vincent P M & Kathiravan Srinivasan & Chuan-Yu Chang, 2020. "A Hybrid CFS Filter and RF-RFE Wrapper-Based Feature Extraction for Enhanced Agricultural Crop Yield Prediction Modeling," Agriculture, MDPI, vol. 10(9), pages 1-27, September.
    3. Abdelmohsen A. Nassani & Zahid Yousaf & Magdalena Radulescu & Mohamed Haffar, 2022. "Environmental Performance through Environmental Resources Conservation Efforts: Does Corporate Social Responsibility Authenticity Act as Mediator?," Sustainability, MDPI, vol. 14(4), pages 1-16, February.

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