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Main Study—Data Preparation and Preliminary Data Analysis

In: Strategic Marketing and Innovation for Indian MSMEs

Author

Listed:
  • R. Srinivasan

    (Indian Institute of Science)

  • C. P. Lohith

    (Siddaganga Institute of Technology)

Abstract

The previous chapter was concluded by addressing about the creation of summated scaleSummated scale from the main study data collected by confirmatory factor analysisConfirmatory Factor Analysis (CFA) . This chapter discusses about the actual creation of such a summated data from the main study data and a preliminary analysis of that data. The transcriptionData transcription and summation of dataData summation is carried out on a data summary spreadsheet prepared in Microsoft excel. The average score of each Strategic MarketingStrategic marketing and innovationInnovation constructsConstructs for all the organizations was found out and a summarized score table was tabulated. The information is also depicted in the form of graphical representations. Key takeaways: 1. Creating summated data from the main study data. 2. Preliminary data analysis. 3. Developing constructs of strategic marketing and innovation.

Suggested Citation

  • R. Srinivasan & C. P. Lohith, 2017. "Main Study—Data Preparation and Preliminary Data Analysis," India Studies in Business and Economics, in: Strategic Marketing and Innovation for Indian MSMEs, chapter 0, pages 59-68, Springer.
    • Handle: RePEc:spr:isbchp:978-981-10-3590-6_8
    DOI: 10.1007/978-981-10-3590-6_8
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