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Multi-business Retailing: Sum and Parts

In: Retail Power Plays: From Trading to Brand Leadership

Author

Listed:
  • Andrew Wileman
  • Michael Jary

Abstract

The prospects of the growth of retail brand power, with retailers becoming real brand-builders on an international and ultimately global stage, opens up questions as to the structure of the retail industry over the next several decades. Will we see the emergence of large-scale multi-business conglomerates in retailing, along the lines of Nestle or P&G, running a portfolio of global retail brands with a common brand-building philosophy?

Suggested Citation

  • Andrew Wileman & Michael Jary, 1997. "Multi-business Retailing: Sum and Parts," Palgrave Macmillan Books, in: Retail Power Plays: From Trading to Brand Leadership, chapter 15, pages 228-239, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14378-8_16
    DOI: 10.1007/978-1-349-14378-8_16
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