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Private-Label Npd Process Improvement In The Uk Fast Moving Consumer Goods Industry

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  • MARK FRANCIS

    (Newport Business School, University of Wales, Newport, Allt-yr-yn Campus, Allt-yr-yn Avenue, Newport, NP20 5DA, UK)

Abstract

This paper contributes to the limited but growing body of literature on the topic of new product development performance within the world-class UK fast moving consumer goods industry. It reports the findings of the second phase of an applied research project called that involved Asda and six of its leading private-label suppliers. Based upon questionnaire responses that characterise the performance of 283 new product lines developed over a twenty-month period, this paper details the baseline operational (technical) and commercial performance of the standard Asda product development process called Bullseye. This data includes its innovation profile, success profile, value adding profile and time-based performance (cycle time and lead time). The paper highlights a number of relationships within this data that contravene some of the key findings in the existing literature. It also provides insight into the resulting interventions necessary to both the Bullseye process itself and its supporting performance measurement system in order to achieve significant performance improvement.

Suggested Citation

  • Mark Francis, 2009. "Private-Label Npd Process Improvement In The Uk Fast Moving Consumer Goods Industry," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 13(03), pages 467-499.
    • Handle: RePEc:wsi:ijimxx:v:13:y:2009:i:03:n:s1363919609002388
    DOI: 10.1142/S1363919609002388
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    References listed on IDEAS

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    1. Andrew Wileman & Michael Jary, 1997. "Retail Power Plays: From Trading to Brand Leadership," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-349-14378-8, December.
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    Cited by:

    1. Wangungu J. & Robert Gichira, 2014. "Influence of Supply Chain Management Practices to Branding In Fast Moving Consumer Goods Industry in Kenya A Case Study of Thika Small and Medium Enterprises," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(9), pages 251-264, September.

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