How to Market Computers and Information Technology
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-349-13402-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Hamish E. Macarthur & Merlin Stone, 1994. "The Scope of Computer Marketing," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 1-12, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Strategic Overview," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 13-28, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Strategic Alternatives for Suppliers," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 29-43, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Understanding the Market," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 44-74, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Product Policy," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 75-95, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Prices and Costs," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 96-108, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Marketing Communications," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 109-127, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Distribution Channels," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 128-161, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Selling and Account Management," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 162-195, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Customer Care, Support and Service," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 196-215, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "New Product Marketing Strategies," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 216-237, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Database Marketing," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 238-249, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Marketing Objectives and Plans," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 250-260, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Marketing Organisation," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 261-279, Palgrave Macmillan.
- Hamish E. Macarthur & Merlin Stone, 1994. "Managing and Controlling Marketing," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 280-299, Palgrave Macmillan.
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