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The Scope of Computer Marketing

In: How to Market Computers and Information Technology

Author

Listed:
  • Hamish E. Macarthur
  • Merlin Stone

Abstract

The last few years have seen great changes on both sides of the computer market. On the suppliers’ side, the rapid evolution of technology (whether product design or manufacturing) has led to a rapid decline in the price of hardware and great increases in reliability. This has produced an explosion in the use of computing equipment, attracting many new entrants into the industry, whether totally new companies, such as software product suppliers or entrants from other electronics sectors (for example, communications with AT&T’s acquisition of NCR), or from more ‘traditional’ industries (for example, Philips and Hitachi with monitors). On the users’ side, more and more applications are being demanded of computers. Understanding of the capability of computers has diffused from a small elite to a wide population, not only in organisations but also in the home.

Suggested Citation

  • Hamish E. Macarthur & Merlin Stone, 1994. "The Scope of Computer Marketing," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 1-12, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-13402-1_1
    DOI: 10.1007/978-1-349-13402-1_1
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