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New Product Marketing Strategies

In: How to Market Computers and Information Technology

Author

Listed:
  • Hamish E. Macarthur
  • Merlin Stone

Abstract

This chapter covers the development of new product marketing policy, setting out the options available and suggesting criteria for choosing between them.

Suggested Citation

  • Hamish E. Macarthur & Merlin Stone, 1994. "New Product Marketing Strategies," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 216-237, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-13402-1_11
    DOI: 10.1007/978-1-349-13402-1_11
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