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Strategic Alternatives for Suppliers

In: How to Market Computers and Information Technology

Author

Listed:
  • Hamish E. Macarthur
  • Merlin Stone

Abstract

In this chapter we will consider the implications of the market development described in Chapter 2 and for the strategies of the principal players in the computing game. We start by reiterating the message of Chapter 2, and a major theme of this book, that is: Understand the prospect and the customer

Suggested Citation

  • Hamish E. Macarthur & Merlin Stone, 1994. "Strategic Alternatives for Suppliers," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 29-43, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-13402-1_3
    DOI: 10.1007/978-1-349-13402-1_3
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