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Pricing, Online Marketing Behavior, and Analytics

Author

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  • Giampaolo Viglia

    (University of Eastern Piedmont)

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Suggested Citation

  • Giampaolo Viglia, 2014. "Pricing, Online Marketing Behavior, and Analytics," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-41326-0, October.
    • Handle: RePEc:pal:palbok:978-1-137-41326-0
    DOI: 10.1057/9781137413260
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    Cited by:

    1. Ehsan Mousavi Khaneghah & Nosratollah Shadnoush & Amin Salem, 2017. "Artemis time: A mathematical model to calculate maximum acceptable waiting time in B2C e-commerce," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1405509-140, January.
    2. Di Fatta, Davide & Patton, Dean & Viglia, Giampaolo, 2018. "The determinants of conversion rates in SME e-commerce websites," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 161-168.

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