IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-41326-0_5.html
   My bibliography  Save this book chapter

Online Pricing

In: Pricing, Online Marketing Behavior, and Analytics

Author

Listed:
  • Giampaolo Viglia

    (University of Eastern Piedmont)

Abstract

This chapter is fully devoted to pricing. After explaining the many price models available for online marketing, the author discusses the general area of dynamic pricing. The issue of fairness to consumers is explored with real cases and applications from different industries. Next is an explanation of reference price, the standard against which consumers evaluate a price. Stemming from a behavioral approach, this section of the chapter investigates how people form price expectations. The objective is also to study the evolution of reference prices from a firm’s perspective. Finally, there is an analysis on how to elicit reference prices from laboratory and field experiments, paying attention to internal and external validity.

Suggested Citation

  • Giampaolo Viglia, 2014. "Online Pricing," Palgrave Macmillan Books, in: Pricing, Online Marketing Behavior, and Analytics, chapter 4, pages 48-67, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-41326-0_5
    DOI: 10.1057/9781137413260_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-41326-0_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.