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Case Study: Applications for the Hotel Industry

In: Pricing, Online Marketing Behavior, and Analytics

Author

Listed:
  • Giampaolo Viglia

    (University of Eastern Piedmont)

Abstract

In the concluding chapter, as a review of the concepts of the previous chapters, the author presents a case study applied to the hospitality industry. In particular, the power of online travel agencies, as opposed to that of the hotels themselves, in recent years in regard to booking rooms is explored. These findings apply widely to other services, such as airlines and car rental businesses. To respond to very recent new information, the chapter also presents tentative possible future scenarios, starting from the specific case of online travel agencies.

Suggested Citation

  • Giampaolo Viglia, 2014. "Case Study: Applications for the Hotel Industry," Palgrave Macmillan Books, in: Pricing, Online Marketing Behavior, and Analytics, chapter 6, pages 76-86, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-41326-0_7
    DOI: 10.1057/9781137413260_7
    as

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