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Introduction

In: Pricing, Online Marketing Behavior, and Analytics

Author

Listed:
  • Giampaolo Viglia

    (University of Eastern Piedmont)

Abstract

Online marketing is a necessity in today’s competitive environment. It has played a central role during the last decade in changing how the customer relates to business and vice versa. The goal for the present and the future for online marketers is to know how to make your presence known, not simply to be online.

Suggested Citation

  • Giampaolo Viglia, 2014. "Introduction," Palgrave Macmillan Books, in: Pricing, Online Marketing Behavior, and Analytics, pages 1-3, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-41326-0_1
    DOI: 10.1057/9781137413260_1
    as

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