Advertising to Children
Editor
- Mark Blades(University of Sheffield)Caroline Oates(University of Sheffield)Fran Blumberg(Fordham University)Barrie Gunter(University of Leicester)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), 2014. "Advertising to Children," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-31325-6, December.
Handle: RePEc:pal:palbok:978-1-137-31325-6
DOI: 10.1057/9781137313256Download full text from publisher
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3. Perform a search for a similarly titled item that would be available.Book Chapters
The following chapters of this book are listed in IDEAS- Barrie Gunter & Caroline Oates & Fran Blumberg & Mark Blades, 2014. "Introduction," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 1, pages 1-16, Palgrave Macmillan.
- Moondore Ali & Mark Blades, 2014. "Do Very Young Children Understand Persuasive Intent in Advertisements?," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 2, pages 17-37, Palgrave Macmillan.
- Maria T. Chu & Mark Blades & Jane Herbert, 2014. "The Development of Children’s Scepticism About Advertising," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 3, pages 38-49, Palgrave Macmillan.
- Emma J. Boyland & Joanne A. Harrold & Tim C. Kirkham & Jason C. G. Halford, 2014. "Commercial Food Promotion to Children," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 4, pages 50-69, Palgrave Macmillan.
- Barrie Gunter, 2014. "Alcohol Advertising and Young People," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 5, pages 70-92, Palgrave Macmillan.
- Kara Chan, 2014. "Advertising to Children in China," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 6, pages 93-114, Palgrave Macmillan.
- Caroline Oates & Nicki Newman & Athanasia Tziortzi, 2014. "Parents’ Beliefs About, and Attitudes Towards, Marketing to Children," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 7, pages 115-136, Palgrave Macmillan.
- Moniek Buijzen, 2014. "The Family’s Role in Children’s Interpretation of Advertising," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 8, pages 137-157, Palgrave Macmillan.
- Fran C. Blumberg & Jessica M. Williams & Brian Kelley, 2014. "Linkages Between Media Literacy and Children’s and Adolescents’ Susceptibility to Advertising," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 9, pages 158-177, Palgrave Macmillan.
- Laura Owen & Charlie Lewis & Susan Auty, 2014. "Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 10, pages 178-198, Palgrave Macmillan.
- Shiying Li & Megan Pickering & Moondore Ali & Mark Blades & Caroline Oates, 2014. "Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 11, pages 199-217, Palgrave Macmillan.
- Amanda E. Staiano & Sandra L. Calvert, 2014. "The Influence of Advergames on Children’s Consumer Choices and Behavior," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 12, pages 218-238, Palgrave Macmillan.
- Caroline Oates & Fran Blumberg & Barrie Gunter & Mark Blades, 2014. "Conclusions," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 13, pages 239-243, Palgrave Macmillan.
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