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Commercial Food Promotion to Children

In: Advertising to Children

Author

Listed:
  • Emma J. Boyland
  • Joanne A. Harrold
  • Tim C. Kirkham
  • Jason C. G. Halford

Abstract

Levels of child and adolescent obesity have risen at dramatic rates over the past few decades, and both overweight and obesity are associated with numerous adverse health and psychosocial consequences in childhood and later life. An oft-cited reason for this situation is engagement in sedentary activities, such as television viewing. One mechanism linking television viewing and obesity may be the impact of television food advertising on food preferences, choices and consumption. Increasing research evidence exists to show that exposure to television food advertising alters brand preferences and food preferences, increases food intake, and results in a greater number of requests for the advertised products. Regulation of advertising to restrict children’s exposure to adverts for high-fat, high-sugar and/or high-salt foods on television is a useful step, but it is not without its difficulties.

Suggested Citation

  • Emma J. Boyland & Joanne A. Harrold & Tim C. Kirkham & Jason C. G. Halford, 2014. "Commercial Food Promotion to Children," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 4, pages 50-69, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-31325-6_4
    DOI: 10.1057/9781137313256_4
    as

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