IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-31325-6_6.html
   My bibliography  Save this book chapter

Advertising to Children in China

In: Advertising to Children

Author

Listed:
  • Kara Chan

Abstract

China, which has the largest population of children in the world, adopted a one-child-per-family policy in 1979, and it is the current rule in urban China (Zhang & Yang, 1992). In 2008, there were 257 million children under age 15 in China, with approximately 45 per cent urban and 55 per cent rural (Population Reference Bureau, 2009). In fact, the urban population increased from 31 per cent of the total in 1995 to 46 per cent in 2009 (Population Reference Bureau, 2009; United Nations, 2005), reflecting a rapid rate of urbanization.

Suggested Citation

  • Kara Chan, 2014. "Advertising to Children in China," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 6, pages 93-114, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-31325-6_6
    DOI: 10.1057/9781137313256_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-31325-6_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.