International Place Branding Yearbook 2012
Editor
- Frank M. Go(Erasmus University)Robert Govers
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137282552
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Book Chapters
The following chapters of this book are listed in IDEAS- Frank M. Go & Robert Govers, 2013. "Introduction," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, pages 1-29, Palgrave Macmillan.
- Chris Mabey & Tim Freeman, 2013. "Four Readings of Place and Brand Leadership," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 33-44, Palgrave Macmillan.
- Nicholas Ind & Erling Dokk Holm, 2013. "Beyond Place Branding," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 45-55, Palgrave Macmillan.
- Eli Avraham, 2013. "Crisis Communication and Sustainable Place Marketing: A Preliminary Analysis before Choosing a Restorative Media Strategy," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 56-68, Palgrave Macmillan.
- Kristof Assche & Ming Chien Lo & Raoul Beunen, 2013. "A Perspective on Planning, Smart Growth and Place Branding," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 69-77, Palgrave Macmillan.
- Gildo Seisdedos & Pablo Vaggione, 2013. "Case A Sex and the City: City Branding in Spanish Cities," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 81-92, Palgrave Macmillan.
- Alexander Otgaar, 2013. "Case B A Common Agenda for Place Branding: Made in Torino," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 93-102, Palgrave Macmillan.
- Stephen E. Little, 2013. "Case C Sustaining a Brand through Proactive Repair: The Case of Manchester," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 103-118, Palgrave Macmillan.
- Wadim Schreiner & Frank M. Go, 2013. "Case D Social Media: An Insight into the “Public Mood” of Places? A Case Study of the City of Johannesburg," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 119-131, Palgrave Macmillan.
- Iulia Gramon-Suba & Chris Holt, 2013. "Case E Turning a Gemstone into a Diamond: A Green Design and Branding Strategy for The City of Bucharest," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 132-144, Palgrave Macmillan.
- Roland Schatz, 2013. "Overcoming the Risk of Stereotypes: How Strategic Communications Can Facilitate Sustainable Place Branding," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 147-163, Palgrave Macmillan.
- Jeremy Tamanini, 2013. "Do National Green Reputations Matter? The Global Green Economy Index and Implications for Stakeholders in the Green Economy," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 164-173, Palgrave Macmillan.
- Antonio Paolo Russo, 2013. "Branding Brazilian Slums through “Freeware” Cultural Production: The Case of Rio de Janeiro," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 174-186, Palgrave Macmillan.
- Keith Dinnie, 2013. "Improved Public Infrastructure and Sustainable Place Branding," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 187-194, Palgrave Macmillan.
- Frank M. Go & Robert Govers, 2013. "Conclusion," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, pages 195-225, Palgrave Macmillan.
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