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Case D Social Media: An Insight into the “Public Mood” of Places? A Case Study of the City of Johannesburg

In: International Place Branding Yearbook 2012

Author

Listed:
  • Wadim Schreiner
  • Frank M. Go

Abstract

Traditionally, the reputation of a location is measured by considering how individuals, organizations and “external” stakeholders feel, think and make decisions. “Reputation of place” measurement, including country and city, is emerging as a domain for inter-disciplinary analysis. While all these have absolute merits and are an integral part of any place’s efforts to improve its global reputation, what is often overlooked is the importance of “domestic reputation management”, including “public mood”.

Suggested Citation

  • Wadim Schreiner & Frank M. Go, 2013. "Case D Social Media: An Insight into the “Public Mood” of Places? A Case Study of the City of Johannesburg," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 119-131, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-28255-2_9
    DOI: 10.1057/9781137282552_9
    as

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