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A Perspective on Planning, Smart Growth and Place Branding

In: International Place Branding Yearbook 2012

Author

Listed:
  • Kristof Assche
  • Ming Chien Lo
  • Raoul Beunen

Abstract

In this chapter, we argue that planning strategies sensitive for place branding could increase the appeal of smart growth projects by creating value for places and for things in those places. We develop a perspective on the potential synergy between smart growth and place branding that can be valuable in various contexts – in the US, the EU and communities elsewhere – since many encounter obstacles to comprehensive planning that could be reduced by paying closer attention to how value can be affected by planning.

Suggested Citation

  • Kristof Assche & Ming Chien Lo & Raoul Beunen, 2013. "A Perspective on Planning, Smart Growth and Place Branding," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 69-77, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-28255-2_5
    DOI: 10.1057/9781137282552_5
    as

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