IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-28255-2_4.html
   My bibliography  Save this book chapter

Crisis Communication and Sustainable Place Marketing: A Preliminary Analysis before Choosing a Restorative Media Strategy

In: International Place Branding Yearbook 2012

Author

Listed:
  • Eli Avraham

Abstract

In the field of image restoration, it is customary to distinguish between two types of negative destination images. The first type is a negative image caused by an unexpected crisis, such as terror attack, natural disaster or sudden epidemic. The second is a prolonged negative image generated by long-lasting problems, such as economic hardship, high crime rates, continuous war or political instability. The question of how to restore a place’s positive image was dealt with in a number of academic and practical publications in the field of “crisis communication”. The variety of techniques and strategies proposed were important in creating a block of knowledge in image restoration; however, the same solutions were offered for places that differ greatly from one another. Moreover, the solutions proposed did not take into account the type of crisis experienced or the characteristics of the target audiences to be addressed. This is problematic, because clearly countries that are located on the margins of global tourism, such as Somalia, for example, cannot adopt the same image-restoration strategies as that of a country that is a major world tourism player, even if each experienced the same crisis, such as a terrorist event or an epidemic. Somalia’s location, its previous image, the availability of resources and its target audience are all very different elements from those characterizing that other country.

Suggested Citation

  • Eli Avraham, 2013. "Crisis Communication and Sustainable Place Marketing: A Preliminary Analysis before Choosing a Restorative Media Strategy," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 56-68, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-28255-2_4
    DOI: 10.1057/9781137282552_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-28255-2_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.