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The Visionary Package

Author

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  • Herbert Meyers

    (Interbrand)

  • Richard Gerstman

    (Interbrand)

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Suggested Citation

  • Herbert Meyers & Richard Gerstman, 2005. "The Visionary Package," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-28691-7, December.
    • Handle: RePEc:pal:palbok:978-0-230-28691-7
    DOI: 10.1057/9780230286917
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    Cited by:

    1. Lick, Erhard & König, Bettina & Kpossa, Monyédodo Régis & Buller, Violetta, 2017. "Sensory expectations generated by colours of red wine labels," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 146-158.
    2. Konstantinos Rotsios & Aggeliki Konstantoglou & Dimitris Folinas & Thomas Fotiadis & Leonidas Hatzithomas & Christina Boutsouki, 2022. "Evaluating the Use of QR Codes on Food Products," Sustainability, MDPI, vol. 14(8), pages 1-15, April.

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