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New challenges for marketers and package designers

In: The Visionary Package

Author

Listed:
  • Herbert Meyers

    (Interbrand)

  • Richard Gerstman

    (Interbrand)

Abstract

All this is not only a challenge for retailers, consumers and those who develop these electronic components, but marketers and package designers will have to adjust to working and living with these new devices. It’s a good bet that, in a few years hence, electronic components are certain to become an integral ingredient of virtually every package.

Suggested Citation

  • Herbert Meyers & Richard Gerstman, 2005. "New challenges for marketers and package designers," Palgrave Macmillan Books, in: The Visionary Package, chapter 0, pages 229-232, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-28691-7_25
    DOI: 10.1057/9780230286917_25
    as

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