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The digital package

In: The Visionary Package

Author

Listed:
  • Herbert Meyers

    (Interbrand)

  • Richard Gerstman

    (Interbrand)

Abstract

Terrorism hit America’s store shelves several years ago. Near Chicago someone had inserted cyanide into a few Tylenol bottles. This led to the recall of all Tylenol products for a while, and eventually to safety sealed packaging, which has become standard on many types of ingestible products.

Suggested Citation

  • Herbert Meyers & Richard Gerstman, 2005. "The digital package," Palgrave Macmillan Books, in: The Visionary Package, chapter 0, pages 216-228, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28691-7_24
    DOI: 10.1057/9780230286917_24
    as

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