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The evolution of packaging

In: The Visionary Package

Author

Listed:
  • Herbert Meyers

    (Interbrand)

  • Richard Gerstman

    (Interbrand)

Abstract

There was a time when pack animals were a common means of transportation. A few thousand years ago, packages were primitive bundles, baskets or earthen containers that were created to hold and transport food, beverages or objects valuable to the members of ancient communities. Numerous antiquarian discoveries of such containers have been made all over the world, especially along the ancient silk roads that led from Asia through Persia, Phoenicia and Mesopotamia (now roughly the areas covered by Iran, Iraq and Syria) to Turkey, the Middle East, Africa and, eventually, to Southern and Central Europe.

Suggested Citation

  • Herbert Meyers & Richard Gerstman, 2005. "The evolution of packaging," Palgrave Macmillan Books, in: The Visionary Package, chapter 0, pages 8-24, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28691-7_3
    DOI: 10.1057/9780230286917_3
    as

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