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Starbucks Marketing Analysis

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  • Haskova Katerina

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  • Haskova Katerina, 2015. "Starbucks Marketing Analysis," CRIS - Bulletin of the Centre for Research and Interdisciplinary Study, Sciendo, vol. 2015(1), pages 11-29, January.
    • Handle: RePEc:vrs:bucris:v:2015:y:2015:i:1:p:11-29:n:2
    DOI: 10.1515/cris-2015-0002
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    References listed on IDEAS

    as
    1. Jan Lindemann, 2010. "The Economy of Brands," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-27501-0, October.
    2. Anton Borisovich Arbuzov & Alexander Nikolaevich Demyanenko & Vadim Nikolayevich Ukrainsky, 2009. "Marketing in the Public Sector (on Ph. Kotler and.N. Lee’s book «Marketing in the Public Sector»)," Spatial Economics=Prostranstvennaya Ekonomika, Economic Research Institute, Far Eastern Branch, Russian Academy of Sciences (Khabarovsk, Russia), issue 1, pages 160-170.
    Full references (including those not matched with items on IDEAS)

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