IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-27501-0_16.html
   My bibliography  Save this book chapter

Managing Brand Value

In: The Economy of Brands

Author

Listed:
  • Jan Lindemann

Abstract

The importance of brands as corporate assets is now embraced by most leading companies around the world. Many CEOs are convinced that their brand or brands are key to the success of their business. The publicly available brand rankings most notably the “Best Global Brands” survey published annually in BusinessWeek have put the brand on the c-suite agenda. As marketing research techniques have advanced and sophisticated statistical models are able to process a large amount of data, companies have much better information about their brands than ever before. However, with increasing sophistication and insights on the value creation of brands within companies comes the realization that brands are rather complex assets that can defy traditional management structures.

Suggested Citation

  • Jan Lindemann, 2010. "Managing Brand Value," Palgrave Macmillan Books, in: The Economy of Brands, chapter 0, pages 155-163, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-27501-0_16
    DOI: 10.1057/9780230275010_16
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-27501-0_16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.