Services in Sport Management
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Individual chapters are listed in the "Chapters" tab
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Book Chapters
The following chapters of this book are listed in IDEAS- ., 2024. "Introduction to Services in Sport Management," Chapters, in: Services in Sport Management, chapter 1, pages 1-21, Edward Elgar Publishing.
- ., 2024. "Service marketing environment for the sports industry," Chapters, in: Services in Sport Management, chapter 2, pages 22-44, Edward Elgar Publishing.
- ., 2024. "The service marketing mix and purchase process in sport management," Chapters, in: Services in Sport Management, chapter 3, pages 45-63, Edward Elgar Publishing.
- ., 2024. "Sport management research: what is research, customer centricity, customer expectations, and perceptions of services?," Chapters, in: Services in Sport Management, chapter 4, pages 64-95, Edward Elgar Publishing.
- ., 2024. "Customer relationship management in sport management," Chapters, in: Services in Sport Management, chapter 5, pages 96-124, Edward Elgar Publishing.
- ., 2024. "Service quality in sport management," Chapters, in: Services in Sport Management, chapter 6, pages 125-144, Edward Elgar Publishing.
- ., 2024. "Sport service segmentation and targeting," Chapters, in: Services in Sport Management, chapter 7, pages 145-163, Edward Elgar Publishing.
- ., 2024. "Role of employees and customers in service delivery in the sports industry," Chapters, in: Services in Sport Management, chapter 8, pages 164-180, Edward Elgar Publishing.
- ., 2024. "Distribution of services in sport management," Chapters, in: Services in Sport Management, chapter 9, pages 181-189, Edward Elgar Publishing.
- ., 2024. "Promotions, communication, and servicescapes in sport management," Chapters, in: Services in Sport Management, chapter 10, pages 190-210, Edward Elgar Publishing.
- ., 2024. "Service strategies in sport management," Chapters, in: Services in Sport Management, chapter 11, pages 211-224, Edward Elgar Publishing.
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Keywords
Business and Management; Economics and Finance;Statistics
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