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Distribution of services in sport management

In: Services in Sport Management

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Abstract

Delivering services through intermediaries in sport management is a common practice that allows sports organizations, teams, and athletes to reach their target audience and deliver their services more effectively. Intermediaries play a crucial role in connecting the sports industry with consumers, facilitating transactions, and enhancing the overall marketing efforts. This chapter delves into the intricacies of delivering sports services through intermediaries in marketing. It highlights the essential role and need for intermediaries while exploring the design of distribution channels. It also emphasizes the critical importance of sport content distribution in the broader marketing landscape. As it unfolds, readers gain insight into the dynamic world of intermediaries, distribution strategies, and the significance of effectively disseminating sports content. The objectives include articulating the role of intermediaries, dissecting distribution channel design, and underlining the crucial role of sport content distribution in the realm of sport management.

Suggested Citation

  • ., 2024. "Distribution of services in sport management," Chapters, in: Services in Sport Management, chapter 9, pages 181-189, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:22923_9
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    File URL: https://www.elgaronline.com/doi/10.4337/9781035324316.00012
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