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Service quality in sport management

In: Services in Sport Management

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Abstract

This chapter delves into service quality in sport management, addressing critical issues and emphasizing the paramount importance of service quality in the sports industry. It explores various service quality models (SQM) and their application in sport marketing, including the renowned gap model of service quality, service triangle management model, service triangle marketing model, and SERVQUAL model. The chapter’s objectives are twofold: first, to identify and dissect prevalent service quality issues within the sport marketing landscape, and second, to provide a comprehensive understanding of service quality models. Readers will gain insights into the significance of maintaining high service quality standards, addressing gaps in service delivery, and fostering strong relationships with stakeholders. This chapter equips professionals and enthusiasts alike with the knowledge to enhance service quality and elevate the overall sport marketing experience.

Suggested Citation

  • ., 2024. "Service quality in sport management," Chapters, in: Services in Sport Management, chapter 6, pages 125-144, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:22923_6
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    File URL: https://www.elgaronline.com/doi/10.4337/9781035324316.00009
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