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Travel and Accommodation Web Services: Usage in Selected European Countries

Author

Listed:
  • Ana-Maria Maric

    (INA, d.d. Zagreb, Zagreb, Croatia)

  • Jovana Zoroja

    (University of Zagreb - Faculty of Economics and Business, Zagreb, Croatia)

Abstract

Travel and accommodation Web services are used to promote tourism services and to attract customers offering them the opportunity to book accommodation services online, to communicate and for many other tourism activities. The goals of the article are: (i) to investigate the current trends in usage of Web services for online accommodation reservation in selected European countries, and (ii) to investigate the habits and readiness of individual Croatian travellers regarding the usage of Web services for the accommodation reservation. Respondents were asked to evaluate indicators that effect on the selection of different Web services and functionalities for three Web services regarding accommodation reservation (Airbnb, booking.com, TripAdvisor). Data was collected using an online questionnaire which was distributed by Facebook, WhatsApp, and sent by email. Research results indicate that the percentage of individuals who are using the Internet for tourism services is growing through years in European Union countries, but the differences among the countries are also strongly evident. However, research results regarding individual Croatian travellers indicate that almost half of the respondents have never used the option of booking accommodation through Web services.

Suggested Citation

  • Ana-Maria Maric & Jovana Zoroja, 2019. "Travel and Accommodation Web Services: Usage in Selected European Countries," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 17(2-B), pages 403-416.
    • Handle: RePEc:zna:indecs:v:17:y:2019:i:2-b:p:403-416
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    References listed on IDEAS

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    1. Pierre-Yves Léo & Vikrant Janawade & Jean Philippe, 2017. "Loyalty Programme and Meta-Services: Insights from the Case of Airline Alliances," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 9(1), pages 35-56, January.
    2. Xiang, Zheng & Du, Qianzhou & Ma, Yufeng & Fan, Weiguo, 2017. "A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism," Tourism Management, Elsevier, vol. 58(C), pages 51-65.
    3. Pierre-Yves Léo & Vikrant Janawade & Jean Philippe, 2017. "Loyalty Programme and Meta-Services: : Insights from the Case of Airline Alliances," Post-Print hal-01794396, HAL.
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    Cited by:

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    More about this item

    Keywords

    travel and accommodation Web services; accommodation services; internet; social media; Croatia;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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