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Site Management and Use of Social Media by Tourism Businesses: The Case of Quebec

Author

Listed:
  • Roult Romain

    (School of Management Sciences, University of Quebec, Montreal, Canada)

  • Gaudette Marilyne

    (School of Management Sciences, University of Quebec, Montreal, Canada)

  • Auger Denis

    (University of Quebec, Trois-Rivières, Canada)

  • Adjizian Jean-Marc

    (School of Human Kinetics, University of Ottawa, Ottawa, Canada)

Abstract

Information and communications technology (ICT) has taken centre stage in recent decades in the world of tourism. Publicity and reservation strategies, in particular, are now developed through ICT. The rise of virtual, tourist communities has messed up ways to assess tourism products. This complete renewal of ways to interact with the customer requires tourism businesses to adapt to these new communication patterns. It is with regard to this issue that this study is based. A survey of 2 393 Quebec tourism enterprises made it was possible to identify websites and use patterns of these organizations and social media. The results show that most companies are aware of the importance of ICT for the development of their activities, but some financial, human, geographical and training aspects slow down the process.

Suggested Citation

  • Roult Romain & Gaudette Marilyne & Auger Denis & Adjizian Jean-Marc, 2016. "Site Management and Use of Social Media by Tourism Businesses: The Case of Quebec," Czech Journal of Tourism, Sciendo, vol. 5(1), pages 21-34, June.
    • Handle: RePEc:vrs:cjotou:v:5:y:2016:i:1:p:21-34:n:2
    DOI: 10.1515/cjot-2016-0002
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    References listed on IDEAS

    as
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    2. Hjalager, Anne-Mette, 2010. "A review of innovation research in tourism," Tourism Management, Elsevier, vol. 31(1), pages 1-12.
    3. Aldebert, Bénédicte & Dang, Rani J. & Longhi, Christian, 2011. "Innovation in the tourism industry: The case of Tourism@," Tourism Management, Elsevier, vol. 32(5), pages 1204-1213.
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    5. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
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    7. Bénédicte Aldebert & Rani Jeanne Dang & Christian Longhi, 2011. "Innovation in the tourism industry : the case of tourism@," Post-Print halshs-00721551, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Information and communications technology; Internet; Social media; Tourism companies; Quebec;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z29 - Other Special Topics - - Sports Economics - - - Other
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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