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Patterns of innovation in tourism ‘Small and Medium-size Enterprises’

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  • Pilar Tejada
  • Pilar Moreno

Abstract

This study aims to explore the different types of tourism innovation and to display distinctive innovation patterns by tourism small business. In particular, the purpose of this paper is to identify those non-technological factors of innovation that are specifically applicable to tourism small and medium enterprises (SMEs). Following a quantitative research approach, the empirical analysis carries out a logistic regression in order to determine the best predictors for different types of innovation. Data set consists on a survey conducted among 125 Andalusian hotel SMEs. Although the results indicate that the diverse categories of innovation -- product, process, marketing and organizational -- are explained by different sets of variables, it is possible to outline the results related to a number of firm's characteristics, such as dependency on tour-operator, geographic localization or co-operation.

Suggested Citation

  • Pilar Tejada & Pilar Moreno, 2013. "Patterns of innovation in tourism ‘Small and Medium-size Enterprises’," The Service Industries Journal, Taylor & Francis Journals, vol. 33(7-8), pages 749-758, May.
    • Handle: RePEc:taf:servic:v:33:y:2013:i:7-8:p:749-758
    DOI: 10.1080/02642069.2013.740469
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    Cited by:

    1. Eide, Dorthe & Fuglsang, Lars & Sundbo, Jon, 2017. "Management challenges with the maintenance of tourism experience concept innovations: Toward a new research agenda," Tourism Management, Elsevier, vol. 63(C), pages 452-463.
    2. Thomas, Rhodri & Wood, Emma, 2014. "Innovation in tourism: Re-conceptualising and measuring the absorptive capacity of the hotel sector," Tourism Management, Elsevier, vol. 45(C), pages 39-48.
    3. Angel L. Meroño-Cerdan & Carolina López-Nicolas, 2013. "Understanding the drivers of organizational innovations," The Service Industries Journal, Taylor & Francis Journals, vol. 33(13-14), pages 1312-1325, October.
    4. Mayanyn Larrañaga Moreno & María Teresa Ortega Flores, 2016. "Identification Of Innovation Capabilities For Micro And Small Enterprises In Morelos, Mexico," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 7(1), pages 79-92.
    5. Sarath Divisekera & Van K Nguyen, 2018. "Drivers of innovation in tourism: An econometric study," Tourism Economics, , vol. 24(8), pages 998-1014, December.
    6. Amador Durán-Sánchez & José Álvarez-García & María de la Cruz del Río-Rama & Beatriz Rosado-Cebrián, 2019. "Science Mapping of the Knowledge Base on Tourism Innovation," Sustainability, MDPI, vol. 11(12), pages 1-17, June.
    7. Zrinka Marusic & Ana Aleksic & Mirjana Pejic Bach & Mislav Ante Omazic & Jovana Zoroja, 2019. "Determinants of Innovation in Hotel and Travel Agency Service Industry: Impact of Information and Communication Technologies and Enterprise Readiness," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 17(1-B), pages 209-225.

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