IDEAS home Printed from https://ideas.repec.org/a/zbw/jumsac/295038.html
   My bibliography  Save this article

The Effect of Entrepreneurs' Gender and Gendered Startup Fields on Organizational Attraction for Potential Applicants

Author

Listed:
  • Ofir, Marissa

Abstract

Entrepreneurship is growing, and thereby applicants are more often presented with the opportunity to work in a start-up. Simultaneously, a lack of gender diversity in start-up leadership has been reported, and gender stereotyping has manifested itself in the entrepreneurial world. These developments motivate further studies on how potential applicants are attracted to start-ups. In this study, I examine the effect that the entrepreneur's gender and gendered start-up field has on potential applicants' organizational attraction to the company. The present study investigates four fabricated start-ups: 1. Male founder of a technology start-up, 2. Male founder of a sustainable start up, 3. Female founder of a technology start-up, and 4. Female founder of a sustainable start up, where participants are randomly selected to reveal through an online experiment their intent to pursue the start-up. Data from 246 prospective graduates, graduates, and young professionals indicates that the start-up field is more valuable when considering one's organizational attraction to a company than the entrepreneur's gender. Unforeseeably, both the female and male participants preferred a sustainable context start-up, but with varying founder gender preferences.

Suggested Citation

  • Ofir, Marissa, 2023. "The Effect of Entrepreneurs' Gender and Gendered Startup Fields on Organizational Attraction for Potential Applicants," Junior Management Science (JUMS), Junior Management Science e. V., vol. 8(2), pages 312-332.
    • Handle: RePEc:zbw:jumsac:295038
    DOI: 10.5282/jums/v8i2pp312-332
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/295038/1/5202-3507.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.5282/jums/v8i2pp312-332?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Aaron R. Brough & James E. B. Wilkie & Jingjing Ma & Mathew S. Isaac & David Gal, 2016. "Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(4), pages 567-582.
    2. Vishal K. Gupta & Daniel B. Turban & S. Arzu Wasti & Arijit Sikdar, 2009. "The Role of Gender Stereotypes in Perceptions of Entrepreneurs and Intentions to Become an Entrepreneur," Entrepreneurship Theory and Practice, , vol. 33(2), pages 397-417, March.
    3. Phillips, Nelson & Tracey, Paul & Karra, Neri, 2013. "Building entrepreneurial tie portfolios through strategic homophily: The role of narrative identity work in venture creation and early growth," Journal of Business Venturing, Elsevier, vol. 28(1), pages 134-150.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. William R. Meek & Diane M. Sullivan, 2018. "The Influence Of Gender, Self-Identity And Organizational Tenure On Environmental Sustainability Orientation," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 23(03), pages 1-14, September.
    2. Grimes, Matthew G. & Gehman, Joel & Cao, Ke, 2018. "Positively deviant: Identity work through B Corporation certification," Journal of Business Venturing, Elsevier, vol. 33(2), pages 130-148.
    3. Seigner, Benedikt David Christian & McKenny, Aaron F. & Reetz, David K., 2024. "Old but gold? Examining the effect of age bias in reward-based crowdfunding," Journal of Business Venturing, Elsevier, vol. 39(3).
    4. Hsu, Dan K. & Burmeister-Lamp, Katrin & Simmons, Sharon A. & Foo, Maw-Der & Hong, Michelle C. & Pipes, Jesse D., 2019. "“I know I can, but I don't fit”: Perceived fit, self-efficacy, and entrepreneurial intention," Journal of Business Venturing, Elsevier, vol. 34(2), pages 311-326.
    5. Goran Calic & Moren Lévesque & Anton Shevchenko, 2024. "On why women-owned businesses take more time to secure microloans," Small Business Economics, Springer, vol. 63(3), pages 917-938, October.
    6. Alexandria M. Gain & Leonard V. Coote & André Bonfrer, 2024. "Conceptualising and measuring consumer perceptions of brand wastefulness," Journal of Brand Management, Palgrave Macmillan, vol. 31(6), pages 557-575, November.
    7. Anca-Otilia Dodescu & Elena-Aurelia Botezat & Alexandru Constăngioară & Ioana-Crina Pop-Cohuţ, 2021. "A Partial Least-Square Mediation Analysis of the Contribution of Cross-Campus Entrepreneurship Education to Students’ Entrepreneurial Intentions," Sustainability, MDPI, vol. 13(16), pages 1-26, August.
    8. Lisette Ibanez & Sébastien Roussel, 2022. "The impact of nature video exposure on pro-environmental behavior: An experimental investigation," Post-Print hal-03847453, HAL.
    9. Daniel Baier & Theresa Maria Rausch & Timm F. Wagner, 2020. "The Drivers of Sustainable Apparel and Sportswear Consumption: A Segmented Kano Perspective," Sustainability, MDPI, vol. 12(7), pages 1-21, April.
    10. Simon Kleinert & Kazem Mochkabadi, 2022. "Gender stereotypes in equity crowdfunding: the effect of gender bias on the interpretation of quality signals," The Journal of Technology Transfer, Springer, vol. 47(6), pages 1640-1661, December.
    11. Lin, Daomi & Zheng, Wei & Lu, Jiangyong & Liu, Xiaohui & Wright, Mike, 2019. "Forgotten or not? Home country embeddedness and returnee entrepreneurship," Journal of World Business, Elsevier, vol. 54(1), pages 1-13.
    12. Ya‐Ching Lee, 2020. "Communicating sustainable development: Effects of stakeholder‐centric perceived sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1540-1551, July.
    13. Jiang, Yiqi & Jiang, Zhou & Chen, Zhijun, 2024. "Women entrepreneurship in China: A bibliometric literature review and future research agenda," Journal of Business Research, Elsevier, vol. 179(C).
    14. Gupta, Vishal K. & Goktan, A. Banu & Gunay, Gonca, 2014. "Gender differences in evaluation of new business opportunity: A stereotype threat perspective," Journal of Business Venturing, Elsevier, vol. 29(2), pages 273-288.
    15. Pejić Bach Mirjana & Merkač Skok Marjana & Suša Dalia, 2016. "Determinants of Entrepreneurial Intentions in ICT Industry: Gender and country of origin perspective," Naše gospodarstvo/Our economy, Sciendo, vol. 62(1), pages 37-45, March.
    16. Diana M. Hechavarría & Amy E. Ingram, 2019. "Entrepreneurial ecosystem conditions and gendered national-level entrepreneurial activity: a 14-year panel study of GEM," Small Business Economics, Springer, vol. 53(2), pages 431-458, August.
    17. Seyberth, Lilo & Overwien, Anja, 2024. "The influence of role models on women's entrepreneurial intention and behaviour," Discussion Papers of the Institute for Organisational Economics 3/2024, University of Münster, Institute for Organisational Economics.
    18. Clinton, Eric & Uddin Ahmed, Farhad & Lyons, Roisin & O’Gorman, Colm, 2024. "The drivers of family business succession intentions of daughters and the moderating effects of national gender inequality," Journal of Business Research, Elsevier, vol. 184(C).
    19. Xuequn Wang & Leonard M. Jessup, 2014. "A Review and Synthesis of Entrepreneurship Research: Towards an Integrative Model of Dependent Variables," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 23(2), pages 163-199, September.
    20. Newbery, Robert & Lean, Jonathan & Moizer, Jonathan & Haddoud, Mohamed, 2018. "Entrepreneurial identity formation during the initial entrepreneurial experience: The influence of simulation feedback and existing identity," Journal of Business Research, Elsevier, vol. 85(C), pages 51-59.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:jumsac:295038. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://jums.academy/en/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.