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The Effect of Entrepreneurs' Gender and Gendered Startup Fields on Organizational Attraction for Potential Applicants

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  • Ofir, Marissa

Abstract

Entrepreneurship is growing, and thereby applicants are more often presented with the opportunity to work in a start-up. Simultaneously, a lack of gender diversity in start-up leadership has been reported, and gender stereotyping has manifested itself in the entrepreneurial world. These developments motivate further studies on how potential applicants are attracted to start-ups. In this study, I examine the effect that the entrepreneur's gender and gendered start-up field has on potential applicants' organizational attraction to the company. The present study investigates four fabricated start-ups: 1. Male founder of a technology start-up, 2. Male founder of a sustainable start up, 3. Female founder of a technology start-up, and 4. Female founder of a sustainable start up, where participants are randomly selected to reveal through an online experiment their intent to pursue the start-up. Data from 246 prospective graduates, graduates, and young professionals indicates that the start-up field is more valuable when considering one's organizational attraction to a company than the entrepreneur's gender. Unforeseeably, both the female and male participants preferred a sustainable context start-up, but with varying founder gender preferences.

Suggested Citation

  • Ofir, Marissa, 2023. "The Effect of Entrepreneurs' Gender and Gendered Startup Fields on Organizational Attraction for Potential Applicants," Junior Management Science (JUMS), Junior Management Science e. V., vol. 8(2), pages 312-332.
    • Handle: RePEc:zbw:jumsac:295038
    DOI: 10.5282/jums/v8i2pp312-332
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    References listed on IDEAS

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    1. Aaron R. Brough & James E. B. Wilkie & Jingjing Ma & Mathew S. Isaac & David Gal, 2016. "Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(4), pages 567-582.
    2. Phillips, Nelson & Tracey, Paul & Karra, Neri, 2013. "Building entrepreneurial tie portfolios through strategic homophily: The role of narrative identity work in venture creation and early growth," Journal of Business Venturing, Elsevier, vol. 28(1), pages 134-150.
    3. Vishal K. Gupta & Daniel B. Turban & S. Arzu Wasti & Arijit Sikdar, 2009. "The Role of Gender Stereotypes in Perceptions of Entrepreneurs and Intentions to Become an Entrepreneur," Entrepreneurship Theory and Practice, , vol. 33(2), pages 397-417, March.
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